Real estate is evolving. No longer is the largest agency the only or best choice for selling and buying a property. Unique homes deserve unique real estate experiences, and this could not be more apparent than in the lifestyle and luxury space. At this level, it’s not just about tools and resources, it is about the craft.

Paterson Luxury offers a full-service real estate experience with no compromises. Specialising in the sale and marketing of luxury properties, Caleb and the Paterson Luxury team have built a reputation for servicing this unique market over many sales and multiple years.

Now, Paterson Luxury occupies a leading position in the marketplace, with Caleb and the team having been entrusted with countless properties and closing hundreds of deals. Luxury and lifestyle property sales demand a campaign that is tailored to the specific requirements of the seller and real estate, and it all begins with a simple conversation. For years now, Caleb has been sitting with clients for hours in order to understand their home and how best to market it. From the material of the benchtops to the history of renovations and repairs, Caleb is meticulous in collecting every piece of the puzzle in order to form a clear picture of the property’s true value.

Paterson Luxury then designs a bespoke campaign where we align our expertise with your end goal in mind in order that each and every decision steps you closer to the outcome you are dreaming of. Our team is highly qualified in crafting campaigns that highlight an estate’s point of difference and target specifically identified buyer pools. During this process, our team explores all aspects of marketing, the results of which are concept mapped ensuring we create a package that meets your specific requirements. Throughout the campaign our role is that of a guide, advising you every step of the way, so that your decisions are informed and our responses to the market are timely and targeted.

In addition, we have an extensive index of contacts who we enlist so that every detail of a sale is tended to. These are experts in their field and operate predominantly in-house meaning that once you engage Paterson Luxury, you have access to the professional advice and skills you need to achieve the best return on investment. Paterson Luxury was born of the belief that luxury properties deserve a real estate experience that, above all else, is uncompromising. We’ve designed every aspect of the experience to work for you, not the other way around.